The Secret is inside the Box
Seven years ago I created a product line which embodies the principles of Rhonda Byrne's "The Secret". My "Box-is" have taken me on journeys I never expected, and still take me into my future (and yes, there's a box holding the vision of Oprah). When I first saw "The Secret" trailer in December I had a visceral reaction, the words and the images pierced my chest with a resonation that felt like falling in love. I bought the book for myself for my 39th birthday in January, and as with all new books in my life – it found its box, its own soundtrack, and a journal that includes a creative flow of energy which resulted in: a new web site design with my view of Deadwood, and an animated gif of my dreams with 28 of my authors and their books; a brand new imprint called WyMac, which welcomes fathers and fiction, and uses demand-driven distribution (see The 12 Step Program for Returnaholics blog post) allowing us to empower even more authors than ever before; and a new class with the mission to teach as many people as possible what I have learned over the last 9 years of running my publishing company.
Anyone familiar with Byrne's "The Secret", especially those whose intention it is to publish a book, will find answers they need in "The Secret to Publishing." It only took a few brainstorming sessions to construct "The Four Principles of Publishing" and the laws of energy that guide them – the images in my mind flashed so quickly I could barely get them down. My Brand Alchemy [PDF] article from 2004 laid the groundwork for the idea of an author atom of sorts, combined with the reality of the book industry – resulted in a simple and visual way to teach writers the pieces of the publishing process, to measure their sphere of influence, to generate ideas for expanding their reach, and to quantify which publishing option they should pursue and provide expert guidance. The Beta class will take place in a week, with one of my goals to license the class to interested authors, coaches, teachers, speakers, entrepreneurs – allowing them to imbue the class with their own publishing experience, and deliver to their own communities, teaching "The Secret to Publishing" to everyone who is drawn to learning it.
~ Nancy
